WLA serves the interests of state-authorized lotteries and their suppliers worldwide and helps them raise money for good causes. Its members span six continents and together raise an estimated USD 80 billion a year to support a wide range of good causes. It is a diverse organization comprising more than 150 member lotteries and sports betting operators, plus suppliers of goods and services to the industry.

In an increasingly globalized world, it is important for state-authorized lottery operations to be aware of and to follow trends in consumer behavior. This includes staying up-to-date with the latest technological developments; ensuring their products remain competitive in the market; and implementing responsible gaming frameworks.

It is also essential for lottery operators to protect themselves and their players from illegal lottery and betting activities. Through its Illegal Betting Committee, the association advises its members on how to fight unauthorised gambling operations within their respective national legal and regulatory frameworks.

As a result, the WLA has established its own information security certification program known as the World Lottery Association Security Control Standard (WLA-SCS). It is open to all WLA members and associate members who wish to demonstrate that they meet a set of internationally recognized security controls.

In addition to the WLA-SCS, the WLA has collaborated with European Lotteries to develop a comprehensive data book on the global lottery industry that is widely used by its members and external stakeholders. This global repository of quantitative lottery data, called the WLA Global Lottery Data Compendium, is published every year and is freely available to all WLA members and associates.