The global online lottery market is expected to witness significant growth during the forecast period. The increasing use of the internet and the rapid digitalization of various industries are some of the major factors driving the growth of the online lottery market. Consumers are increasingly drawn towards lottery games due to the lucrative prizes associated with them. Furthermore, technological advancements have made online lottery transactions more secure.
Online lottery websites are easy to use and offer instant access to many lotteries. They also allow you to buy tickets and check current jackpots. These sites also feature odds and statistics on current jackpots so you can make an informed decision based on your odds of winning. Although the prizes in these games are not as large as the jackpots in traditional lotteries, the convenience of buying tickets online allows players to take their chances in winning without leaving their home.
While federal law allows lottery sales online, many states are wary of the increased fraud risks and lack of oversight. Moreover, many states do not want to lose the tax revenue they get from ticket sales. A few states, including Pennsylvania and Michigan, have started selling tickets online. However, after a year, they have withdrawn the games.
For new operators with limited resources, white label lottery platform providers can be a great option. They provide a range of features and games and can be customized to match your branding. They can help you build a basic online lottery website in no time. However, the downside of using a white label lottery platform provider is that you are limited to their offerings and may offer the same games as other operators in the market.